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Why Hire a REALTOR®

Updated: Oct 2, 2019

According to the Wisconsin REALTOR® Association, here's why you should hire a REALTOR® when buying or selling your home:

  • Transaction & Negotiation Expertise: Don't sweat the details. Your realtor will make sure all the bases are covered before you reach the closing and will help you easily navigate the complexities of a real estate transaction. Leave the contract forms and sales term negotiations to your realtor and benefit from their expertise by avoiding costly mistakes.

  • Smart Financial Decision: Bring on a partner who will negotiate the best possible price for your house while saving you time and money. Your realtor works for you and has a vested interest in your real estate transaction. You share the common goal of finding you the right home or selling your home. Your realtor won't get paid until the transaction is complete! You will also save time and money on marketing costs and generating qualified leads. Let your realtor worry about the advertising, marketing, property photos, signage, open houses, virtual tours, etc. Buying a home is one of the largest investment you will make, so play it safe and leave the details to a trusted adviser!

  • Market Expert: Your realtor is your real estate and market expert. Your realtor will help you price your home in your local market and sell your home for as much as possible. According to the 2017 Profile of Home Buyers and Sellers, homes sold for more when using a realtor with a median price of $264,000, compared to $200,000 without a realtor.

  • Leads and Contacts: Realtors know how to best generate and qualify leads, which saves you time and effort. According to the 2018 Profile of Home Buyers and Home Sellers, 87% of buyers recently purchased their home through a real estate agent. Plus, realtors have access to tools, resources, and industry contacts. Looking for a specific contractor? Ask your realtor and they will be able to connect you with a repair man, inspector, etc.

  • Real Estate Knowledge & Code of Ethics: REALTORS® are required to complete 18 hours of education every two years to renew their license. Realtors are also required to adhere to strict licensing requirements and abide by the National Association of REALTOR® Code of Ethics. Your realtor can help you avoid the common pitfalls and serve as your advocate for home-ownership and private property right issues.


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